thoughts on Marketing, Branding and Design strategies that stand out to me in an iterative and consumer driven world. :)
Thursday, July 15, 2010
Bottle cap inconsistency
This is a picture of Dasani water bottles. The bigger sized bottle cap is blue while the smaller ones are green. While I understand that Dasani wants to emphasize its 'greenness', why do the smaller bottles have green caps and the larger ones don't? Possibly the green ones are the most recent bottles they've more recently brought out to the shelves?
I am a graduate with a BS in Business Administration and a personal emphasis on Marketing. My passion for branding and design is what drove me to start the branding blog as a channel for my thoughts on the many things I can't help but to notice and appreciate in my surroundings and everyday life. Instagram: brandingdesignlover
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