Sunday, October 31, 2010

Cool coffee sleeve


A company named Coffee Press packages its product in a way that looks like a coffee sleeve. :)


El Capitan Disney Theatre

My sister and I went to watch Alice in Wonderland in the El Capitan Theater in Hollywood. This theatre is owned by Disney and the overall experience was really true to the brand. There was a cafe that was decked out with Alice in Wonderland merchandise and in the cafe there was a Mad Hatter tea party going on. Inside the theater while waiting for the movie to start there is entertainment before (someone playing music) and a huge frame that surrounded the screen that looked like the movie. Before the movie started there was a countdown introduction which exploded into lots of glitter and confetti to give the introduction a real bang. It was a magical experience that made the rest of the movie that much better in our opinions. At the end walking towards the exit there were glass boxes with props and costumes from the movie. Very strong consistent brand experience with the movie and the Disney brand, including the employees. It felt like we were in Disneyland but not. And in my book, pretty smart!

Saturday, October 30, 2010

Fashion Sustainability

With a growing conscious consumer market where does that lie for the fashion industry? Do consumers care? High fashion versus not?

What is the possibility of a high end line creating a faux leather line of bags that replicates the real leather designs or designed differently?

Political Candidates

Actually personally coming out on the streets and standing out in the cold early in the morning to wave to cars driving past next to the banners to me gives a more personal touch and extra props to marketing oneself as a candidate.

Instead of bashing each other's party's candidates in advertisements why not focus on what people actually care about in terms of policies and positive emotion with their issues and stray away from spurring negative feeling in voters from bashing each other? It may make the party look like the 'better person' instead of an bitter or angry side as well.