Hugo Boss luxury

This is the tissue paper that came with my purchase today from Hugo Boss. Here you can see the amount of attention and effort put into the logo printing, which is consistent with the luxury image that this brand represents. Well done in my opinion!

Asian pad colors

They are such light and pretty colors, whereas the pad colors in the US are very bright and not as subtle. How come the US pad colors aren't as subtle as I would assume we would like to have them be?

Crabtree & Evelyn gift packaging and shopping bag

The paper used for the gift packaging is thick with some weight to it, which contributes to the feeling the product is more high end to merit this sort of packaging. It is very consistent with the design of the shopping bag as well. Not the biggest fan of the way the ribbon has to loop through one hole to make a fold as it seems a bit of a hassle to have to make the bow tight enough to fold it over tightly, and if the fold is not tight, to me it resembles a bit more like a lunch bag. If there were two holes in the fold horizontally it might be easier to have the fold shut and the bow might be easier to make?

Victoria Secret shopping bag

Love the bold girly colors and the pink and red tissue that comes with wrapping the product, which in doing so elevates the image of the product and the purchase as even more special.

H&M body product package design

Really great refined look for the packaging for this body wash and lotion set from H&M for just $7.95. I can see it fitting right in or inspired by the room at Encore with the elegant look and with the gold lines along the package. I think they did a great job capturing luxury and refinement. Love it!