Wednesday, January 15, 2014

Crabtree & Evelyn gift packaging and shopping bag

The paper used for the gift packaging is thick with some weight to it, which contributes to the feeling the product is more high end to merit this sort of packaging. It is very consistent with the design of the shopping bag as well. Not the biggest fan of the way the ribbon has to loop through one hole to make a fold as it seems a bit of a hassle to have to make the bow tight enough to fold it over tightly, and if the fold is not tight, to me it resembles a bit more like a lunch bag. If there were two holes in the fold horizontally it might be easier to have the fold shut and the bow might be easier to make?

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