Actually personally coming out on the streets and standing out in the cold early in the morning to wave to cars driving past next to the banners to me gives a more personal touch and extra props to marketing oneself as a candidate.
Instead of bashing each other's party's candidates in advertisements why not focus on what people actually care about in terms of policies and positive emotion with their issues and stray away from spurring negative feeling in voters from bashing each other? It may make the party look like the 'better person' instead of an bitter or angry side as well.
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