Meiji Chocolate Packaging

My favorite type of packaging (next to Apple) is Japanese packaging. Meiji is a Japanese company that manufactures candy and snacks. In Japantown I picked up three of Meiji's chocolate bars because I absolutely love their packaging designs. The first is white chocolate, second is milk chocolate, with almost the same design except the color is brown for milk chocolate instead of cream. The third bar is black chocolate, however instead of the same design it's look is completely different (and not as appealing in my opinion). How did they choose to make certain letters red and in that almost uneven random order? The pictures of the packaging are below:At the SF Museum of Modern Art I was flipping through a book on CD package designs and
came across a CD case that looked like Meiji chocolate! AWESOME. I would probably do the same if I had a record out! I wanted to hear this group, Rip Slyme. They had shopping bag designs to promote their release called Hot Chocolate where they gave out or sold packets of hot chocolate powder and coffee take out cups with their name on it. They had to be endorsed by Meiji or maybe the other way around? I don't think Meiji actually has their own record label. I listened to their songs none of them really interested me unfortunately, but one of their videos was all about chocolate so that was great to watch! Here's a picture of the design!