OMG. I just came back from a screening of Objectified, a product design documentary film directed by Gary Hustwit at the Yerba Buena Center for the Arts. It was SO amazingggggggg. They featured several designers from all over the world, including Apple's own Senior product designer Johnathon and IDEO in SF as well as the guy who created the first laptop. They touched on many key points related to the future of design (i.e. sustainability), its role in society as well as what an object is. It's more of a way of reassuring oneself (the buyer is his or her own audience really, not other people who see what you buy). I always noticed the face on cars and they touched on that, how a product should express itself easily through its design, while they also mentioned how technology has moved tangible design into design that is more difficult to understand how to use it, for example, if a martian came down and saw a spoon it could most likely tell what it's for, but seeing an iphone it will most likely not be able to tell. I can't wait for the DVD to come out!!! It's going to be THE documentary to show every semester in my design club!
http://www.objectifiedfilm.com/
For my design club last semester I had the club watch Helvetica, a documentary on typography and graphic design by the same director, Gary Hustwit, on the history of the font Helvetica (it originated in a company under the name of Haas!!! yayuh) and how it (as a font with a design that communicates reassurance, safety, reliability) has come so popular in everyday signs and corporate communication and branding. It was the most amazing documentary, talking about how the most minute detail of the font changes its personality and how typography in signage is everywhere, it cannot be escaped and really inevitably has an effect on everybody who sees it. Beautiful. :*)
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