Colgate's advertising by Bangkok's Y&R on inserting popsicle sticks that look like toothbrushes that remind the consumer to brush after eating sweets is a sweet idea! Although I was thinking how the guerrilla effect of the popsicle stick on the person might make them feel scolded or guilty. It might associate Colgate with feelings of guilt or any other negative associations. However on the flip side it definitely breaks through the clutter and may take consumers by pleasant surprise. I think I would've loved receiving one, either if it's placed in random popsicles so that it may be a rare event or as a promotional tool where Colgate would actually hand out popsicles to confused but eager sweet tooths who would get the punchline later, thus developping a stronger positive relationship with Colgate.
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