There are several things I think of when I think of Taiwan. Among them include horrifyingly merciless mosquitoes, motorcycle pollution, department stores, and amazing night markets. The most memorable observation that most likely everyone who's visited cannot deny is 7-11's overarching dominance in the convenient store market. It is basically the equivalent of Starbucks, where instead of the familiar cafe, every street corner sits a convenient store, one that is familiar in the US but definitely not as popular or seen in the way. Why is that? How did 7-11 become so strong and so successful there? All I know is that 7-11 is amazing and highly powerful with their marketing efforts, from their many advertisements everywhere to sponsorships in the biggest stores and biggest mall in the second largest city in Taiwan, to working with the most popular celebrities to endorse their products and the store itself. 7-11 is in new the high speed railway station of Taiwan's main railway. I took a picture of its lit up campaign poster inside the station of its mascot and friends (I don't even remember seeing any advertisements by 7-11 in the US).
Then later when in the car I noticed the drop down table's latch in front of me looked kind of like the mascot in the advertisement. I thought it was amusing and an interesting observation. Do you see the resemblance?
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