El Capitan Disney Theatre

My sister and I went to watch Alice in Wonderland in the El Capitan Theater in Hollywood. This theatre is owned by Disney and the overall experience was really true to the brand. There was a cafe that was decked out with Alice in Wonderland merchandise and in the cafe there was a Mad Hatter tea party going on. Inside the theater while waiting for the movie to start there is entertainment before (someone playing music) and a huge frame that surrounded the screen that looked like the movie. Before the movie started there was a countdown introduction which exploded into lots of glitter and confetti to give the introduction a real bang. It was a magical experience that made the rest of the movie that much better in our opinions. At the end walking towards the exit there were glass boxes with props and costumes from the movie. Very strong consistent brand experience with the movie and the Disney brand, including the employees. It felt like we were in Disneyland but not. And in my book, pretty smart!