Thursday, July 15, 2010

Disney Brand Equity

Wonder how well these actually sell? How much a snack sale is driven by the fact that it has a Disney character on it.


Goofy hamburger gummy. Are there legal issues with how similar this idea might be to the hamburger gummys that already exist? I wonder of the percentage of those who buy this who bought it because they're already fans of the original hamburger gummys.

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