A company named Coffee Press packages its product in a way that looks like a coffee sleeve. :)
Sunday, October 31, 2010
El Capitan Disney Theatre
My sister and I went to watch Alice in Wonderland in the El Capitan Theater in Hollywood. This theatre is owned by Disney and the overall experience was really true to the brand. There was a cafe that was decked out with Alice in Wonderland merchandise and in the cafe there was a Mad Hatter tea party going on. Inside the theater while waiting for the movie to start there is entertainment before (someone playing music) and a huge frame that surrounded the screen that looked like the movie. Before the movie started there was a countdown introduction which exploded into lots of glitter and confetti to give the introduction a real bang. It was a magical experience that made the rest of the movie that much better in our opinions. At the end walking towards the exit there were glass boxes with props and costumes from the movie. Very strong consistent brand experience with the movie and the Disney brand, including the employees. It felt like we were in Disneyland but not. And in my book, pretty smart!
Saturday, October 30, 2010
Fashion Sustainability
With a growing conscious consumer market where does that lie for the fashion industry? Do consumers care? High fashion versus not?
What is the possibility of a high end line creating a faux leather line of bags that replicates the real leather designs or designed differently?
What is the possibility of a high end line creating a faux leather line of bags that replicates the real leather designs or designed differently?
Political Candidates
Actually personally coming out on the streets and standing out in the cold early in the morning to wave to cars driving past next to the banners to me gives a more personal touch and extra props to marketing oneself as a candidate.
Instead of bashing each other's party's candidates in advertisements why not focus on what people actually care about in terms of policies and positive emotion with their issues and stray away from spurring negative feeling in voters from bashing each other? It may make the party look like the 'better person' instead of an bitter or angry side as well.
Instead of bashing each other's party's candidates in advertisements why not focus on what people actually care about in terms of policies and positive emotion with their issues and stray away from spurring negative feeling in voters from bashing each other? It may make the party look like the 'better person' instead of an bitter or angry side as well.
Thursday, September 9, 2010
Volvo's logo
Teenage Mutant Ninja CHAIR
Restaurant marketing!
Gum Display
Cellophane!
Japan
Mochi with different flavors and colors with matching stickers on the packaging! Cut in half to show what's inside. Check out the variety of flavors and colors of the cakes above as well.
Vending machine drink packaging! With actual empty bottles on display. Cold and hot drinks available from the same vending machine. :)
Vending machine drink packaging! With actual empty bottles on display. Cold and hot drinks available from the same vending machine. :)
Tuesday, July 20, 2010
Heinz innovation
Virgin Airlines!!!
Virgin Airlines offers an airline experience I've heard is very different and unique and so I went to check it out for myself. Pretty sweet. :)
User friendly brochure.
Awesome graphics and nice idea to add this guy's cartoon as a more welcoming personal greeting to each passenger.
The seat backs are plastic white!
There is cool blue lighting to create a different kind of cool ambiance.
Scary logo
Art Center of Pasadena
We do the recycling for you
Plastic Food Display
Sale sign?
Monday, July 19, 2010
Sign Icons
Signs are similar to corporate identities in that they have to communicate the main message in a simple graphic. I love this monorail icon, it's a simple picture of a monorail and communicates what it needs to. :)
Very simple icon for a fire extinguisher at the SFO airport.
Awesome restroom signage (super visible!)
Airline stuff
Thursday, July 15, 2010
Cute trend at Disney and Universal?
Cuties characters. Also in pins, mini figurines and on other merchandise. This picture is of a t-shirt made from a Disney Design a Tee store where anyone can select color and image and text for a t-shirt! Very popular store and great idea in my opinion.
The other!
(there are similar key chains at Disney with Disney characters (except they're the same on each side)
(These are also at Disney with Winnie the Pooh characters)
Superhero stuffed toys at Universal Studios
Star Wars stuffed toys at Disney
Cute mugs at Universal Studios
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