Shaved ice in Taiwan

Mango shaved ice is a huge thing in Taiwan. Here is a fan as a gift for customers as part of a way to welcome tourists, visitors and a great brand image, experience, awareness and loyalty booster. Giving a gift from a brand to me shows promise and builds a relationship like in any relationship. And who doesn't feel good/happy receiving a gift?

Movie Theater Ad placements in Taiwan

At a movie theater in Taiwan, on the right is an ad for a magazine. They decided to open this space to advertise other products. Maybe an opportunity for other theaters as well.

Marketing in Asian Magazines again

This magazine called FG that I got in Taiwan included a whole lipstick that they featured in it. Possibly their own lipstick since it has their name on it? :) Sometimes these magazines include samples, even bigger products that don't look like samples at all. Not in every magazine or the same samples for the same magazine either.

Magazine free samples

Asian fashion magazines as well as European fashion magazines in my experience tend to include giveaways such as a pencil pouch, tote bag or nail polish shown in front of the magazine and included inside. This one shown might have been a giveaway or a sample from an Asian magazine. I personally would be swayed to purchase a magazine if it gave you stuff. :)

Hugo Boss luxury

This is the tissue paper that came with my purchase today from Hugo Boss. Here you can see the amount of attention and effort put into the logo printing, which is consistent with the luxury image that this brand represents. Well done in my opinion!

Asian pad colors

They are such light and pretty colors, whereas the pad colors in the US are very bright and not as subtle. How come the US pad colors aren't as subtle as I would assume we would like to have them be?

Crabtree & Evelyn gift packaging and shopping bag

The paper used for the gift packaging is thick with some weight to it, which contributes to the feeling the product is more high end to merit this sort of packaging. It is very consistent with the design of the shopping bag as well. Not the biggest fan of the way the ribbon has to loop through one hole to make a fold as it seems a bit of a hassle to have to make the bow tight enough to fold it over tightly, and if the fold is not tight, to me it resembles a bit more like a lunch bag. If there were two holes in the fold horizontally it might be easier to have the fold shut and the bow might be easier to make?