Saturday, December 26, 2015
Saturday, August 29, 2015
Shaved ice in Taiwan
Mango shaved ice is a huge thing in Taiwan. Here is a fan as a gift for customers as part of a way to welcome tourists, visitors and a great brand image, experience, awareness and loyalty booster. Giving a gift from a brand to me shows promise and builds a relationship like in any relationship. And who doesn't feel good/happy receiving a gift?
Labels:
brand management,
brand marketing,
branding,
gift,
marketing
Saturday, August 8, 2015
Monday, August 3, 2015
Marketing in Asian Magazines again
This magazine called FG that I got in Taiwan included a whole lipstick that they featured in it. Possibly their own lipstick since it has their name on it? :) Sometimes these magazines include samples, even bigger products that don't look like samples at all. Not in every magazine or the same samples for the same magazine either.
Labels:
asian,
cosmetics,
fashion,
fashion magazine,
fashion marketing,
lipstick,
magazine,
marketing
Thursday, February 26, 2015
Magazine free samples
Asian fashion magazines as well as European fashion magazines in my experience tend to include giveaways such as a pencil pouch, tote bag or nail polish shown in front of the magazine and included inside. This one shown might have been a giveaway or a sample from an Asian magazine. I personally would be swayed to purchase a magazine if it gave you stuff. :)
Labels:
asian marketing,
beauty,
beauty products,
fashion magazine,
marketing,
samples
Subscribe to:
Posts (Atom)